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Disney And Kohl?s Get D-signed In Time For Back To School - Yahoo Finance

Debuting recently on the Disney Channel, the highly-anticipated premiere of the comedy series Girl Meets World (9:45 p.m.) delivered 5.2 million Total Viewers and ranked as the #1 series launch of 2014 among major youth demographics: Kids 2-11, Kids 6-11 and Tweens 9-14. Disney Channel sets the pace with what tweens are watching and wanting to wear, said Josh Silverman, executive vice president of global licensing at Disney Consumer Products. Through creative collaborations with Disney Channel and Kohls, our D-Signed brand continues to give girls the ability to express their individual style thats trend right and mom approved. D-Signed is a true fashion brand and leverages the latest trends in the market. The first two D-Signed collections at Kohls will debut this summer, featuring free-spirited silhouettes mixed with a touch of universal studios orlando rocker chic that draw inspiration from Girl Meets World characters Riley and Maya. Items such as leggings, fashion tops, sweatshirts and dresses round out the collection with prices starting at $28. Only D-Signed offers tween girls the opportunity to wear the looks inspired by their favorite stars on the Disney Channel, said Amy Kocourek, Kohls executive vice president of juniors and kids. We couldnt be more excited about working with Disney as it allows us to leverage the power of their exciting, ever-changing lineup of television shows to bring new, amazing and unexpected product to our tween shoppers. New collections inspired by other popular Disney Channel shows will flow seasonally over the course of the next year.
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